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Case Study #1: Competency Profiling

The Idea

Identification of the required competencies in one of the biggest Indian Business Houses, Assessment of the Present Set of Personnel and Carry out the Competency Based Fitment exercise.

The Client

The company is a Paper Manufacturing and Marketing Major. The client is competing in a Branded Commodity Market. The company has two manufacturing units.

The Business Challenge

Taking into consideration, the high cost of operation, the company engaged CHR for the conversion of a Function Based Organization into a Process Based Organization. For the company to become a Process Based Organization, the Competency of the Present Set of Personnel had to be identified and required set of Competencies to be defined, which has to be achieved by the present Set of Personnel or find better alternatives.

The Solution

CHR Team Studied the Industry. It also studied the other competitors in the Industry Vis-à-vis client’s Performance (As – Is). CHR gave a list of Competencies to be present in the manufacturing Unit in the To – Be – Scenario - Process Based Organization.

First Phase:

  • Did the As – Is Process Mapping of the Organization. Analyzed the Processes to arrive at the Processes which Add Value Directly to the Customer (CORE PROCESS) and those which Add Value Indirectly to the Customer (Integrating & Enabling Process)

  • Designed the Process in which all the NVA Activities/Processes were eliminated, alongwith the understanding of the requirement of the customer along TCEC – Timeliness/Completeness/Error-free/Convenience at the most Economical Cost (Reduction in Manpower Cost/Reduction in the Process cost – Subsequent & Hidden costs associated with Process Delays)

  • Designed the List of Competencies, alongwith the definitions of each, required for the Successful Implementation of Process Based Organization.

  • Discussed the same with the Client and got it vetted.

  • Designed a Scoring Sheet to Shortlist the Personnel for the Teams required for the different Processes. The scores being determined by the following variables:

    • Educational Qualifications,

    • Age,

    • Last Two Years’ Performance—Taken from the Performance Scores of Personnel from the HR Records.

    • IT Proficiency – The definitions of the Proficiency Levels being defined by CHR – Standard IT Proficiency Scale defined by CHR.

  • On the basis of the Scoring Sheet CHR eliminated 30% of the Personnel who were under contention for being in the team for the Process Based Organization.

Second Phase:

  • Assessment of Personnel for the Listed Competencies:

    • Prepared a list of situations in the Business Processes, which provoked a person to show the listed competencies,

    • Prepared the list of Behaviours, which the person has to show, in the above- mentioned situations, which depict the presence of the specific Competency in the person,

    • The list of Behaviours was prepared on the basis of the TCEC Standards required to be attained for each and every Business Process,

    • Distributed the list of situations to all the probable (Short-listed) candidates asking for response on the situations,

    • Depending upon the responses given by the candidates, the current Inventory of Competency was arrived at. If the candidate showed the listed Behaviour, (s)he had the competency else (s)he didn’t.

  • Different Levels for Knowledge, Skill, Attitude and other Attributes were defined.

Value Added to the Client

  • The TCEC Standards required for each and every Business Process was defined, which was required for adding direct or indirect value to the customer.

  • The client got the pool of Competencies required for each and every Business Process.

  • A complete Transparent system of Selection / Assessment of Personnel was devised for the Personnel of every Business Process.

  • The present Level of Proficiency of Personnel was identified for every Competency of every Business Process. Thus based on the Matrix shown above, it was identified, which personnel required mentoring/training in which area, namely KNOWLEDGE/SKILL/ATTITUDE/OTHER ATTRIBUTE REQUIRED BY THE BUSINESS.

  • # This pool of Competencies for different Processes helped the Client in Recruiting Correct Personnel for different Business Processes.

  • The Behavioural Indicators were also shared with the individuals, which helped them in Self Assessment and thereby understanding their role in the Business Process.

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